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The chapter twelve reading Disability, Universal Design, and the Digital Humanities by George H. Williams discusses ideas and options on how to cater a web experience and product to everybody including those with disabilities or without disabilities. Furthermore, the chapter twelve reading discusses the importance of a more adequate digital humanities through considerate universal designs by tailoring an experience for a larger diverse and more inclusive audience to provide assistive technology with digital knowledge tools and resources. With more digitally diverse platforms creating and or providing utility, the reader and digital humanities can start to think of different ways to create more inclusive experiences for those with disabilities. The reading aims to encourage readers to reconsider and think about the ways of how different technology and resources that may have offered a completely different experience for others or how it makes it more difficult for those with disabilities and those with different needs in general because these are issue people rarely consider especially around technology for those with certain disabilities or other needs to assist their experiences with technology. It is interesting to think about the big and small tech companies and their ad campaigns, but people should start to ask, well what is their role and what are they doing? Are they as inclusive as they should be? Because it is extremely rare to watch an ad that caters towards inclusivity in regards to universal designs for those with disabilities or those with other needs. So why is that then? Is it stigma? Plain oh simple discrimination? Why are those with different technological needs made invisible even when the technology for them may or may not exist assuming it would only make sense to advertise or promote these technological features to increase sales and brand awareness? What smart business would not make this move and why not?